Mastering Game Marketing in the era of Data Privacy
summary
Claims a creative‑level attribution framework called Audience Lab plus a five‑minute SDK replaces device‑ID tracking, enabling web‑based postbacks and real‑time dashboards that let teams reallocate spend by creative day‑to‑day. Pilot with Talofa Games cuts CPI from 3.8 to 1.8 while keeping D1 retention steady, scales from tiny volumes (single‑digit installs) to larger campaigns, and uses creative‑level attribution, web‑based postbacks and real‑time dashboards.
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chapters (5)
- 0:00Game marketing and privacy
- 3:55Privacy-compliant marketing
- 8:31Talofa Games case study
- 14:48Future of privacy-friendly marketing
- 15:30Q&A
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