Is the Digital Markets Act Really Changing the Mobile Games Market for the Better?
summary
DMA enforcement lands March 2025 and the panel gives concrete wins and gaps: Apple’s new terms impose a €0.50 annual install fee above 1M users and push link-outs that end up costing 15–25% depending on opt‑in, while Google changes are minimal; carriers and Digital Turbine/epic prove installation friction can drop from 27 clicks to 2 using single‑tap and preinstall tech; Aptoide’s Catapult and Appcharge web stores show single‑integration, direct‑to‑consumer routes exist now, but ad/UA restrictions, user fear messaging and Apple fees still block scale.
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chapters (13)
- 0:00Digital Markets Act panel intro
- 1:50DMA implementation challenges
- 5:02DMA impact on user acquisition
- 8:09Apple and Google’s new terms
- 10:56Alternative app store obstacles
- 15:16Future of European mobile games
- 17:22Sideloading and web games
- 20:14Building player relationships
- 25:12Third-party in-game stores
- 28:49Games for new channels
- 31:39User acquisition after DMA
- 33:46Security in alternative stores
- 38:06Closing remarks and Q&A
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