Unveiling the Future of In-App Payments in Europe: The Evolution of app Stores
summary
Worldline claims 43 billion transactions/year and shows an in-game flow that offers the store’s native purchase or an alternative checkout handled by a payment provider enabling local cards, wallets and P2P apps; Android’s User Choice Billing already supports this (Spotify trialled it). Current revenue mix is ~48.2% IAP, 37.8% paid downloads, 14% ads, and fee shifts went 70/30 → 85/15 (2016) then 15% for <€1M (2021). EU’s DMA effective 6 March 2024 lets gatekeepers be bypassed so alternative in‑app payments can be offered.
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chapters (8)
- 0:00In-app payments evolution
- 3:17Mobile game spending trends
- 5:20History of in-app purchases
- 7:10Digital Markets Act impact
- 9:37New payment methods for devs
- 10:42Live demo: new payment options
- 12:30Future of in-app payments
- 13:12Q&A with Andrew
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