State Of The Union: The Future Of D2C In Mobile Gaming
summary
AppsFlyer data shows its SDK covers ~60% of gaming and out‑of‑store payments adopt at 10–30% depending on genre, while a new web shop model offers first $1M 100% revenue then 88/12; expectation is DTOC could handle 50–60% of payments in five years. Builds and regional payment support (Brazil, India, MENA) drive adoption, device makers start preinstalling alternative stores, web shops improve retention and community ownership, UA costs push some budgets into alternative distribution and specialized web teams are already being built.
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chapters (21)
- 0:00D2C in mobile gaming
- 1:13Panel introductions
- 2:21US ruling on app stores
- 3:24App store commissions future
- 6:14Community via D2C
- 8:39Epic Games Store strategy
- 10:46Epic’s web shop launch
- 12:12Alternative platforms
- 14:39Regulatory challenges
- 15:42D2C user relationships
- 17:50Shift to community engagement
- 19:34Indie developer tips
- 22:02Marketing evolution
- 24:08D2C predictions
- 25:13Web gaming trends
- 26:17D2C market barriers
- 26:59Asia’s D2C lessons
- 28:05Alternative app stores
- 29:10Mobile scale targeting
- 29:54D2C advice
- 30:36Q&A
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