The 2026 D2C Playbook: Unlocking One Of The Biggest Revenue Drivers In Games
summary
Panel argues D2C can shift 10–50% (sometimes 40%+) of transactions off-app if execution is right, using direct checkout links plus a native web shop community hub to build habit, trust and lifetime value. Vendors handle payments, compliance and experimentation; poor execution (clunky flows, friction, wrong incentives) kills results. Smaller studios should plan early, test link-outs first, then scale to owned platforms for resilience against regulatory changes.
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chapters (8)
- 0:002026 D2C Playbook intro
- 1:46Adopt D2C now?
- 10:47Direct-to-consumer for smaller studios and indie developers
- 18:10Community building in D2C
- 26:55Payment links vs platforms
- 30:45D2C global regulations
- 34:55D2C gaming examples
- 38:05Closing & Q&A
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