Be rational. Stop paying Apple & Google 30% of your revenue
summary
Company paid over 3 million USD in Apple/Google fees in 2021 and builds a legal workaround: a webshop with player ID plus Apple Pay/Google Pay or a Dutch PSP, identical in-app offers, and targeted discounts (10–50%). Traffic flows via Discord-driven traffic and daily/weekly free-gift banners to a corporate landing page that then links to the shop. Result: webshop generates almost 1 million USD gross bookings from 42,000 DAU, supplies 32–42% of revenue, and saves roughly $120k/month versus paying 30–37% platform fees.
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chapters (14)
- 0:00Introduction
- 3:56Platform fee problem for devs
- 7:52Regulations and restrictions
- 10:25Simple webshop bypass
- 14:01Legal compliance rules
- 18:18Promoting webshop to players
- 21:09Third-party webshop services
- 26:42Results and revenue impact
- 32:53Webshop costs and challenges
- 37:57Google’s loyalty program
- 39:00Regional insights and behavior
- 41:32Choosing payment provider
- 44:18Discord for community
- 46:30Q&A
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