Make app as flexible as possible, to navigate users directly to the main dish, using remote configs
summary
Shows how using Firebase Remote Configs plus Unity Addressables turns UI, onboarding and game order into server-driven experiments; A/B tests change a single screen and move onboarding finish rates by about 6%, push worksheets and learning-plan usage up to threefold, and tweak which of 30+ mini-games or a “daily game” users see without app releases. Reports 50–60% of users play ≤20–25 minutes and complete ~3 levels, supports 18 languages, and uses remote flags for security gates, localization fixes and weekly video updates.
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chapters (18)
- 0:00Introduction
- 1:08Remote configs for flexibility
- 4:50User engagement in games
- 5:57A/B tests for onboarding
- 7:01Firebase for remote configs
- 9:11Hypothesis testing onboarding
- 13:07Redesigning main menu
- 16:55A/B test results
- 19:07Button layouts via remote configs
- 21:19Dynamic content with Addressables
- 23:09Optimizing game menus
- 25:44Free game access control
- 28:18Learning plans for kids
- 30:10Localization with remote configs
- 31:17Dynamic worksheet updates
- 32:42Security via remote configs
- 33:28Key takeaways
- 34:17Q&A
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