Five reasons why your game is not in the TOP of search in the store
summary
Five concrete failures that keep a game out of store search: no keyword cloud so the app isn’t indexed for important queries; weak ASO text + visuals so keywords aren’t in title/subtitle/tags and conversion is low; low rating and negative reviews that cut conversion (tests show a 3.3 app needed ~400 keyword installs for modest rank gains while a 4.6 app hit top‑2 with the same effort); misunderstanding Apple Search Ads data for keyword popularity; and bad keyword promotion strategy (mix low/mid/high competitiveness, Google needs longer 5–14 day, gradual campaigns, Apple can move in 1–2 days).
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chapters (9)
- 0:00Store search challenges
- 1:09Organic traffic in app stores
- 6:10No keyword cloud optimization
- 11:56No app store optimization
- 15:27Low rating and reviews
- 20:44Apple Search Ads impact
- 23:57Keyword promotion strategies
- 42:35Key optimization tools
- 43:41Q&A on keyword promotion
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