~/talk

ASO Professional Techniques for Google Play

Talkat Droidcon Italy 2017 · 2017-04-06..04-07· [developer-experience]
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Claims concrete metrics and tactics: Google Play downloads jump 21% last quarter and 2.3M apps make discoverability brutal with 70% of installs coming from 1% of publishers and 94% of revenue concentrated in the top 1%. Practical moves include use 30‑character title with keyword and optional developer name, repeat indexed keywords in the full description, prompt reviews with a two‑step review prompt to boost ratings (moving 3★ to 4★ can raise conversions ~90%), run A/B test store listing elements, upload 30–40s videos, and tweak metadata any time on Play.

AI-written summary · about

  1. 0:00Start
  2. 4:39STATE OF MOBILE APPS
  3. 8:42DISCOVERABILITY
  4. 14:49INCREASE VISIBILITY
  5. 27:11INCREASE CONV. RATE
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