ASO Professional Techniques for Google Play
summary
Claims concrete metrics and tactics: Google Play downloads jump 21% last quarter and 2.3M apps make discoverability brutal with 70% of installs coming from 1% of publishers and 94% of revenue concentrated in the top 1%. Practical moves include use 30‑character title with keyword and optional developer name, repeat indexed keywords in the full description, prompt reviews with a two‑step review prompt to boost ratings (moving 3★ to 4★ can raise conversions ~90%), run A/B test store listing elements, upload 30–40s videos, and tweak metadata any time on Play.
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chapters (5)
- 0:00Start
- 4:39STATE OF MOBILE APPS
- 8:42DISCOVERABILITY
- 14:49INCREASE VISIBILITY
- 27:11INCREASE CONV. RATE
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