Amazon tips & tricks for in-app purchase
summary
Cohort analysis of Top 50 apps finds a tiny group of power users (defined >$50/month, average >$200) often under 0.1% but supplying up to ~80% of revenue; dedicating more real estate to high‑value SKUs and offering 11–15 items lifts ARPPU ~45%, while limiting price points to 1–5 raises revenue ~47%. Simple UI touches — value stickers — boost ARPPU ~75%; tutorial purchase flows raise conversions ~150% and teaching item use increases repeat buys ~65%. Amazon supports merchandising via Merge by Amazon.
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chapters (9)
- 0:00Start
- 10:56Strategy TAKE CARE OF YOUR BEST CUSTOMERS
- 11:10EARLY ENGAGEMENT IS CRITICAL
- 13:58SELECTION DRIVES REPEAT ORDERS
- 16:53COHORT ANALYSIS
- 18:18SALES & REVENUE
- 19:15ASSORTMENT BY PRICE POINT
- 22:58REDUCE USAGE BARRIERS
- 33:35LET USERS EXTEND THE EXPERIENCE
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