One price no longer fits all
summary
Data shows subscriptions account for 40% of transactions but 60% of spend, while IAPs are 60% of transactions and 40% of spend; almost 50% of top apps now offer hybrid revenue model. Hybrid buyers are only 7% of buyers yet deliver 25% of revenue and ~3x ARPPU. Benchmarks: annual plans are 32% of subscribers, 51% of apps offer two plan lengths, 27% offer one; weekly plans appear in 13% of apps and cost ~2.5x monthly. Recommendation: test buyer segmentation, localized prices, additional tiers and complementary IAPs to lift total revenue.
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chapters (12)
- 0:00Introduction
- 1:29Revenue growth tactics
- 3:38Hybrid revenue models
- 6:32Subscription benchmarks
- 9:47Weekly plans
- 11:57Price localization
- 12:41Standalone IAPs
- 15:57IAP implementation
- 17:22Avoiding choice paradox
- 19:09Buyer segments
- 21:21Revenue model decision tree
- 22:50Next steps
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