Pricing it Right: Mastering Mobile Monetization
summary
Benchmarks from RevenueCat using data from 80,000 apps show only 6% trial starts, ~2% paid conversions and ~1% on Google, so charge timing and segmentation matter more than headline pricing. Examples show Ulysses succeeds by charging niche writers, Surf Line delays paywalls until habitual use, Garmin mixes free, one‑time entitlements and subscriptions; tactics include longer trials, pay‑with‑refund windows, rewarded ads/coins and hybrid monetization.
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chapters (20)
- 0:00Mobile monetization intro
- 1:03Why users resist paying
- 3:14Subscription conversion rates
- 5:01RevenueCat data insights
- 6:09TAM SAM SOM context
- 8:59SAM movie metaphors
- 12:32High revenue case studies
- 13:56Low revenue case studies
- 15:01Free trials timing
- 17:25Avoiding paywalls
- 18:51Longer trials benefits
- 19:32Surf Line monetization example
- 21:06Hybrid monetization
- 22:32Pricing trends Garmin model
- 24:46Ads monetization
- 27:18Rewarded ads currency
- 29:03Sponsored perks
- 32:18Monetization takeaways
- 34:02Resources closing
- 34:44Q&A
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