Strategic pricing for games: enabling revenue growth and price equity
summary
Google Play highlights a concrete workflow: use the Play Console pricing experiments tool (launched May) to A/B test localized SKUs, start in a lower-risk country cluster, and iterate on audience share, SKU selection and price delta. Across 1,200 devs, 350 applied experiments show an average 65% uplift in spend. Examples: ATV varies ~$2–$15 by market, Supercell tests sub‑dollar SKUs ($0.35, $0.60) and Starberry reports 3x day‑30 retention for payers.
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chapters (7)
- 0:00Strategic pricing in games
- 2:10Price optimization importance
- 5:01A/B testing pricing risks
- 9:22Cannibalization in pricing
- 13:49Pricing strategies buyers
- 17:23Price equity vs discrimination
- 21:23Pricing optimization takeaways
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