Improve your app metrics in weeks with Play Store Experiments (en)
summary
Uses the Play Store Experiments feature via the Google Play Console to run A/B tests on icon screenshot video and copy and reports concrete lifts and drops so decisions are data driven not hopeful. An icon test favors a new shield over alternatives and Google cites up to 30% gains, a promo video yields +4% downloads, changing screenshots caused -3%, rewriting the tagline caused -6%, and a built full‑screen multi‑device onboarding raises multi‑device conversion ~59% and week‑to‑week retention ~99%.
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chapters (18)
- 0:00Intro
- 1:07The reality
- 3:25Two ways to improve
- 5:40Play Store Experiments
- 9:34Share what you can change
- 12:50Change the screenshot
- 15:18Add a video
- 17:17Results
- 19:13Change your tagline
- 22:35Different tests
- 23:09Crossplatform testing
- 27:07Matrix is not the only goal
- 27:49New features
- 29:58New offer
- 30:36Redesign
- 32:07Retention
- 35:16Summary
- 37:08QA
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