Building Appstore pages and promo videos that don't suck
summary
Amazon reports 700,000 apps and says over half of downloads are organic so the product page matters. Copying icons or using celebrity photos triggers takedowns; buying or automating fake reviews trips fraud detection. A redesigned icon boosts conversion 8–17% and one icon change drove a 400% daily user jump. Optimized screenshots lift conversions up to 35%, adding a video raises conversion 19–35% and further optimization gives +22%. Improve the product description for an 11% freemium or 23% premium lift and record gameplay with Android debug bridge.
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chapters (26)
- 0:00Intro
- 0:58Who am I
- 1:26Pose
- 2:53Pay people for reviews
- 3:23Automation
- 3:48Warning
- 4:07The discovery problem
- 4:32More games than customers
- 4:50What attaches your game to your customers
- 5:28Is it worth it
- 6:19Product page
- 6:45Name
- 8:02Quiz
- 8:31Answers dont matter
- 9:00You dont have to be poured
- 9:26I took a little bit of money
- 9:50My own app
- 11:17Changing the icon
- 12:35Optimizing screenshots
- 13:14Adding texture to screenshots
- 13:49Adding videos
- 14:08Trailers
- 14:50Game videos
- 15:27Optimized videos
- 16:51Optimized product description
- 17:32Summary
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