Making Money on Google Play

on YouTube ↗41m

" summary

Google Play reports concrete wins: 7x in‑app revenue year over year, subscriptions doubling subscribers each quarter and Pandora reaching top‑grossing after switching to in‑app subscriptions, buyers in 134 markets, tablets monetizing at 1.7x phones, recent Android releases monetizing at 2.2x, ARPU up 2.5x, and 50% of 30‑day actives on carrier billing. Product changes show impact: 35% latency drop in the purchase flow, Gamevil cuts support contacts 90% after IAB v3, and order‑status and testing APIs roll out.

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" chapters (11)

1. 0:00Intro
2. 1:28InApp Revenue
3. 9:44Forms of Payment
4. 12:42Support
5. 15:16Summary
6. 19:05Topgrossing apps
7. 19:57Three steps to monetization
8. 21:34Shipwrecked case study
9. 23:45Merchandising matters
10. 28:44Kabam
11. 31:30Recap

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