Mobile gaming: Been there, done that
summary
App stores balloon from thousands to millions of apps while revenue grows faster than downloads, and engagement concentrates: top app takes ~50% of time, top 3 ~75%, top 5 ~90%, leaving roughly 5% for everything else. Casual CPI averages ~$2 and teams report hesitation to spend on re‑engagement, yet data shows acquiring users costs 5–25x more than retaining. Recommend using BI to build clusters, retarget before churn, prioritize converters and near‑converters, and use device‑ID blacklists for cleaner UA.
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chapters (10)
- 0:00Introduction
- 1:29Why this talk is called Been there done that
- 2:58Market growth and competition
- 6:16Screen time distribution
- 9:31App discovery and costs
- 11:40Retention vs acquisition
- 13:27Retargeting pitfalls
- 15:33Effective retargeting
- 17:17Q&A
- 18:20Game design for retention
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