The Trailer Park Boys success story

on YouTube ↗11m

" summary

Trailer Park Boys: Greasy Money hits #1 app in Canada at launch, reaches top 10 games in the US and top 100 in 100+ countries with a small launch spend, and launches on 4/20 as an idle/clicker. The team keeps strict IP fidelity to satisfy core fans, convinces the rights holder after six months to create original mini-events (Christmas, swearing Halloween, an interactive zombie timeline), runs live polls with ~2,000 voters, brings in consultants to polish the product, and scales to a 70-person independent studio. Games made by fans, for fans number one app in Canada

AI-written summary · about

" chapters (6)

1. 0:00Introduction
2. 0:47Trailer Park Boys IP stats
3. 3:00Key lessons for IPs
4. 5:28Over-communicating with IP owner
5. 6:52Engaging fans and feedback
6. 9:21Hiring consultants

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