How Canada’s Biggest Independent Studio Went Global
summary
Behaviour Interactive grows from six people in 1992 to over 1,200 today, with revenue exceeding $225M in 2021, and spends the past 15 months opening and buying studios in Toronto, Seattle and the UK. A breakout original, Dead by Daylight, reaches 50 million players and spawns mobile, comic, board game, visual novel and movie projects, which funds international expansion. Operational changes include shared sync tools across sites, a mix of work for hire and owned-IP development, and preserved culture and strict overtime limits.
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chapters (18)
- 0:00Introduction
- 0:24Indie roots to global expansion
- 1:5320-year gaming journey to Behavior
- 3:4230-year legacy and growth
- 4:24Surviving financial crash
- 6:30Naughty Bear and villain role
- 7:12Strong company culture
- 7:54Dead by Daylight global IP
- 9:21Balancing work-for-hire and original IPs
- 12:32Games-as-a-service vision
- 13:36Going international with studios
- 14:43Exporting culture globally
- 15:46Managing global teams
- 16:26Proudly Canadian globally
- 17:07Future growth opportunities
- 18:10Work-for-hire distribution
- 19:32Blockchain in gaming stance
- 20:16Expanding Dead by Daylight universe
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