PANEL: Creating Engagement: Marketing Tricks to Attract the Right Audience.
summary
Panelists report clear numbers and tactics: mobile gaming time now outpaces TV and 53% of Canadians play 4+ times monthly for 2.5+ hours; Zynga cites 250 million players; publishers use Moloco/Pixis machine learning and Apex focuses Canadian monetization. Practical moves include day‑one analytics for the post‑IDFA world, micro‑influencers over mega deals, and creatives that follow declare, demonstrate, deliver. Ad formats that work: rewarded video drives 95% completion versus intrusive units that users immediately close.
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chapters (12)
- 0:00Welcome
- 1:10Panelist backgrounds
- 5:14Targeting the right audience
- 13:45Marketing for indie devs
- 14:27User engagement in mobile apps
- 19:40Ad formats for player acquisition
- 24:19Privacy changes impact
- 29:13Influencer marketing role
- 33:52Q&A on underserved opportunities
- 36:24Regulation in gaming ads
- 38:56Ad tech consolidation effects
- 42:30Closing remarks
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