East Meets West: How to Grow Your Game in APAC
summary
APAC contains about 1.5 billion gamers and roughly $88B in revenue, so Nativex offers localized UA, creative production, influencer campaigns and 24/7 local teams to enter specific markets. Example: a Shop Titans Japan launch uses a TikTok hashtag challenge timed to Golden Week, with in‑game Japanese items, seven influencers and paid takeovers, producing 56 million impressions and 27,000 UGC, lowering CPI and driving organic installs. China requires ISBN approval requirement and local publishing partners; SEA works as a low-friction test.
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chapters (10)
- 0:00Introduction
- 3:35APAC gaming market
- 5:19Entering APAC challenges
- 8:53Game preferences by country
- 11:54APAC regulations
- 14:02Media landscape in APAC
- 16:09Content strategies for APAC
- 19:01Shop Titan Japan case
- 21:31APAC market entry best practices
- 23:19Q&A
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