Speed Panel: Eastern Eye: New Opportunities in Asian Territories
summary
China’s Android storefront covers about 80% of mobile gaming installs, and publishers push WeChat HTML5 mini-games alongside native CPI titles; ad-driven hyper‑casual in China yields high returns—eCPM ranks second only to the USA—because users commute up to two hours each way. Japan delivers the highest ARPPU with long‑tail niche audiences; Korea favors mobile MMORPGs and enforces a midnight shutdown system for underage players and a licensing process for any IAP.
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chapters (7)
- 0:00Asian gaming opportunities
- 3:41Asian market differences
- 8:19Hyper casual in Asia
- 13:03Japan/China monetization
- 15:13Culturalization vs localization
- 18:02Cultural pitfalls in design
- 20:10Korea regulations/requirements
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