Superstar Session: Influencer Marketing Sucks (and Some Best Practices)
summary
Claims that traditional influencer campaigns fail on ROI and scale lead to launching JetFuel and building a self-serve platform that pays per install and tracks every post with MMP links. Manual outreach returns about 15–20% replies, Instagram blocks bulk DMs, and a 1M‑follower page can give an ad ~1k views, so the system automates payouts, adjusts bids by user value, and runs profitable campaigns for years, reportedly able to scale across thousands of influencer accounts.
AI-written summary · about
chapters (6)
- 0:00Start
- 2:37Does the Roi Justify the Time Spent
- 3:14Finding the Right Influencers
- 7:10Newsfeed Ranking Algorithm
- 13:12Does the Roi Justify the Time
- 13:44Does It Scale
related talks
19mBuilding campaigns that go viral
01h 01mFrom Impressions to Conversions: How Micro-Influencers Drive Engagement and Sales for Games
21mInfluencer marketing: The tips that your app needs
58mHow Micro-Influencers Drive Engagement and Sales
38mDriving One Million Installs with TikTok Influencers
21mMarketing and business on a budget for indie developers
28mMarketing and Communications in the Fintech Industry
22mSuperstar Session: Practically Personalized – Building Experiences Beyond Ad Monetization