From Impressions to Conversions: How Micro-Influencers Drive Engagement and Sales for Games
summary
Platform launched June last year and already runs campaigns for ~220 companies with 80% recurring revenue, paying micro-influencers only for tracked actions like Steam wishlists or purchases via Steam API. Claims: micro- and nano-influencers convert better than celebrities; average English Twitch rates run ~$1–$3 per concurrent viewer per hour; Twitch has ~7.5M streamers and ~44,000 games streamed. Product integrates with AppsFlyer for mobile, supports ~2,800 influencers on the network, and starts at $500 minimum on a performance-based model.
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chapters (11)
- 0:00Introduction
- 3:37Influencer market landscape
- 10:29Micro and nano influencers
- 15:55Why micro influencers convert
- 20:35Starting a micro campaign
- 26:45Finding the right influencers
- 31:21Manual vs automated outreach
- 34:32Integration types and pricing
- 41:19Performance marketing with drop.me
- 46:17Future trends
- 50:33Q&A
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