Influencer marketing in 2018
summary
Matchmade aggregates November YouTube data and counts videos with at least 5,000 views to target mobile games, reporting 1.5 million active YouTube channels and frequent organic lifts >200% after campaigns. Platform focuses on demographics to match channels, finds female cohosts draw more female viewers, and runs performance-based per-install payments so advertisers pay for installs not promises. Notes Minecraft view decline, rising Fortnite, Instagram growth toward 1 billion users, and EU ad targeting restrictions.
AI-written summary · about
chapters (10)
- 0:00Start
- 0:52Dataset
- 1:45Organic lift
- 2:54Active channels by #subs
- 3:11Active channels by subs
- 3:26Total Views by size group
- 3:48Reach by self-report
- 5:03Platforms by country
- 6:17Minecraft still domin
- 7:31without Minecra
related talks
21mInfluencer marketing: The tips that your app needs
01h 01mFrom Impressions to Conversions: How Micro-Influencers Drive Engagement and Sales for Games
52mAre Influencers the Future of Game Marketing?
26mConnecting with gaming creators: 4 things developers should know
38mDriving One Million Installs with TikTok Influencers
04mHighlights - Click & Watch II
01h 01mHow to recognize the best influencer for your game
19mBuilding campaigns that go viral