How to recognize the best influencer for your game
summary
Give pricing rules of thumb ($1 per ACV as a common market benchmark), trackable tactics (unique promo codes, UTM links, retargeting), and concrete tools (Rainmaker.gg for key distribution, NoScope/Selenium/Gamesight for analytics). Require republished VOD rights and whitelisting for paid promotion, plan for YouTube VODs + short form to extend reach, and expect two–three months to judge impact. Examples: stealth Apex Legends launch and a recent Omega Strikers push that distributed 5–7k keys and went viral.
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chapters (12)
- 0:00Start
- 4:33Pricing Methodology
- 7:58What Kpis Should Be Considered
- 9:20Referral Traffic
- 13:37Brand Efficacy
- 19:28Does It Make Sense To Blow Budget and Get Someone That's Really Big or Does It Make Sense To Go with Smaller to to Middle-Sized People
- 28:59Pitfalls
- 32:02Do Your Research on a Creator
- 35:05Looking for Audience Overlap
- 48:34Support a Creator
- 51:03Doritos Bowl
- 51:53Apex Legends
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