Session: Cutting Through The Noise – How To Get Your Game Noticed In A Challenging Market
summary
Nearly 19,000 Steam releases and ~990,000 iOS games mean visibility is the problem, not creativity. Use unexpected executions (Capcom’s puppet campaign for Resident Evil), pick channels that match your audience (Reddit focus for KSP, TikTok virals for Cult of the Lamb), and partner selectively with niche creators whose videos hit millions. For trailers, consider cost-sharing: example 50k trailer with ~40% upfront and the rest recouped via an ~8–10% revenue share—agency becomes an investor in your launch.
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chapters (13)
- 0:00Game marketing introduction
- 2:47Visibility in today's market
- 3:50Three strategies to cut through the noise
- 4:11Budget-friendly marketing
- 6:15Choosing game channels
- 8:21Community through authenticity
- 10:26TikTok content tips
- 10:47Finding business partners
- 12:09Influencer marketing tips
- 14:15Play Sense model
- 15:38Trailer production risks
- 17:23Summary
- 17:44Q&A
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