Curated Panel: How To Maximise Your ROAS & Retention Advertising On Rewarded Platforms.
summary
Rewarded channels are presented as a reliable but limited scaling source: publishers test many networks, run separate event tracking and cohort analysis, and report cohort deviation near 10% from models. Casual puzzle with female audiences performs best; hyper‑casual underperforms. Practical rules: double D0/D3/D7 targets before scaling, expect <10–15% share of spend (some titles peak higher), budget is incremental not cannibalistic, and teams spend low millions/month experimenting while channels advise event setup and creative tweaks.
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chapters (14)
- 0:00Rewarded platforms overview
- 1:25Panelists' rewarded marketing
- 3:52Rewarded vs traditional UA
- 5:57Rewarded platform challenges
- 7:43Rewarded campaign metrics
- 10:32Misconceptions on rewarded traffic
- 13:40Choosing rewarded platforms
- 16:29Why rewarded platforms fail
- 18:59Rewarded platforms future
- 21:04Newcomer recommendations
- 22:25Q&A: Traffic quality
- 25:15Q&A: Budget allocation
- 26:59Q&A: Payback time impact
- 28:01Q&A: Web3 crossover
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