Advanced ad strategies that drive revenue and boost engagement
summary
Claims that three changes lift ad revenue from about $2,000 to $7,810/day on the same 200k DAU app: raise rewarded-video engagement from 14% to ~40% (28k → 80k users), remove a 30-view cap that created 50% wasted impressions, and segment “grinders” (30+ views/day) to serve brand CPM ads at ~$5 while keeping performance CPI ads (~$10 eCPM) for likely installers. Uses automated segmentation, contextual reward tweaks, and A/B testing — summarized as Dynamic Frequency Matrixes, Optimal Reward Scaling, Downstream Behavioral Analysis.
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chapters (13)
- 0:00Intro
- 0:53Overview
- 1:27Base Case
- 6:33Best Practices
- 6:48How it works
- 7:38The 30 impression cap
- 8:47Removing the cap
- 9:29Distribution of views
- 9:48Natural decay
- 10:16How performance ads work
- 15:50Recap
- 16:39End result
- 17:03Outro
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