Growth in Hypercasual and Ad Monetisation
summary
Hypercasual growth hinges on fast hypothesis cycles and measurable tweaks: test prototypes in a week and run store A/Bs on icon, screenshots, short description and video. A 1% CTR/50% CVR versus 50% CTR/1% CVR yields the same installs — ad format matters. Ad revenue wins come from auction setup: a game with $8 CPM, 46% engagement, 2.1 impressions/DAU nets ~$0.017 ARPDAU, while a manual waterfall with price floors and many bidders raises CPM and ARPDAU (example CPI drops from $4 to $3.33 when CTR improves).
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chapters (9)
- 0:00Start
- 1:22Premium Pricing Model
- 3:21Ways To Increase Monetization
- 9:13Optimizing for Conversion Rates
- 12:59Lifetime Value
- 15:57Cpm Decay
- 17:05The Adoption Rate
- 17:42What Mediation Provider Is the Best
- 25:42Header Bidding
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