Panel: What is Giving Hypercasual its Longevity? The Recipe for a Successful Game
summary
Global hypercasual downloads rise from 7.5B (2019) to 11.9B (2020) and 13.7B (2021), with ad and player-spend revenue climbing (ad-related revenue near $231M in 2021). User acquisition faces higher CPIs (benchmarks moving toward $1+), so publishers shift focus from CPI alone to retention and playtime (30–40% D1 retention, 5–15 minute session targets) and funnel health (first five levels >85% completion). Monetization mixes ads with growing IAP in hybrid/idle titles (IAPs can reach ~30% of revenue), plus new ad formats and social/instant-game distribution.
AI-written summary · about
chapters (13)
- 0:00Intro
- 1:26Panel Introductions
- 4:30Data
- 9:51User Acquisition
- 10:46Broad Appeal
- 14:37Hyper Social
- 16:10Social Growth
- 17:29Monetization
- 22:48Metaverse
- 25:52Hyper Casual
- 34:08Benchmarks
- 36:28Instant Games
- 37:47Final Questions
related talks
37mPanel: The PG.Biz Panel: What’s Next for Hypercasual & Social Games?
23mHybridcasual Expansion: Succeeding in the Growing Hybridcasual Market.
37mHypercasual monetisation versus long-term retention monetisation
19mHyper-casual math
30mGrowth in Hypercasual and Ad Monetisation
15mWhat Gamee learned about hyper-casual games from 3 billion gameplays across 70 games
33mSuperstar Session: Making Profitable Hypercasual Hits
18mRide the "Hybrid-Casual" Wave to Enhance User Engagement & Monetization