Scale for Success: A Developer's Guide on UA Strategy & DSP Partnerships
summary
Moloco is a performance DSP that uses machine learning to target the 63% of impressions outside Google/Facebook and claims it can scale clients up to a quarter of a million a day. Recommended process: agree D7 ROAS as KPI or a proxy (IAP), share unattributed installs/actions and postbacks, allow a 4–6 week learning window and expect early signals within a month. Two proven scaling tactics: rapid vertical scale using 20% daily-cap increases until performance stabilizes, and horizontal scale by launching across many geos (example: 75 markets).
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chapters (16)
- 0:00Intro
- 1:09Introduction
- 1:53Who is Mangoo
- 2:37Where do we exist
- 3:06Keys to Success
- 4:20Evaluation of Success
- 6:40Data Sharing
- 7:38KPIs
- 8:04Key Considerations
- 9:23Testing Strategy
- 10:57Partnerships
- 11:12Optimization Logic
- 15:11Vertical Scaling
- 16:05Rapid Scaling
- 16:46Horizontal Scaling
- 17:56Summary
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