Levelling up – How to move from a small indie to an established publisher
summary
Ogury positions an AI-powered mobile journey marketing stack (220 people, 12 offices) that analyzes smartphone signals to inform marketing; market numbers cite 258 billion annual downloads and ~$26 average spend per device, with hyper-casual users younger and volatile who average ~10-minute sessions versus ~20+ for casual. Games carry ~18.6 SDKs on average and typically integrate 9–10 ad SDKs per game, so optimizing at the ad-request level and prioritizing the first-impression higher CPM proves decisive—IsCool pivots to 80% ad revenue, in-house UA and outsourced mediation and reports a large uplift.
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