80% data, 20% luck – How to make profitable games in 2019
summary
deltaDNA shows platform data from thousands of games: App Store revenue grows ~30% from 2016 to 2018 while top‑10 share falls from 61% to 34%, mid‑tier titles 2–10x revenue, and survival past six months rises from 40% to 64%. Paid UA shifts to waiting months after launch, running ~10 campaigns and heavy cross‑promotion; conversion is front‑loaded (30% day‑0, 70% week‑1) and rewarded ads require ~$0.05 value to work. LTV for top games keeps rising past day 90; engagement beats shotgun UA and data drives sustainable scaling.
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chapters (9)
- 0:00Mobile gaming growth in 2019
- 3:42Indie dev challenges
- 5:27Revenue shift 2016-2018
- 9:56Sustainable growth strategies
- 10:38Smart UA with player insights
- 13:05Optimizing onboarding
- 14:50Ad monetization metrics
- 16:37LTV growth via engagement
- 18:05Mobile gaming 2024 predictions
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