Superstar Session: The State of Mobile Gaming 2020
summary
AppsFlyer analyzes ~5B organic and ~3B non-organic installs, 1.4T sessions and nearly 1T events/day to show two lockdown phases: an initial end‑Feb–early‑Apr spike (≈37% UA lift) then a correction (≈‑12% UA). Hyper‑casual in the US jumps ≈650%, casual in Egypt/Saudi ≈+220%, social casino China ≈+240%. Only ~15% of games run retargeting yet hardcore apps running retargeting see ~95% higher ARPPU. IAPs rise while mid/core ad revenue falls ≈20%. App‑install fraud is low; in‑app event fraud grows, requiring more event tracking and ML detection.
AI-written summary · about
chapters (14)
- 0:002020 mobile gaming context
- 3:53Who is AppsFlyer and what they measure
- 6:02Lockdown phase one impact
- 7:50Global genre trends
- 10:57Paid acquisition shifts
- 13:03Top growth markets by genre
- 15:32Retargeting opportunities
- 17:42Advertising vs in-app purchase revenue trends
- 19:30Fraud risks in gaming
- 21:17Key takeaways and outlook
- 23:27Q&A on monetization
- 27:47Preparing for recession
- 29:55In-app event fraud explained
- 33:11Closing remarks
related talks
21m80% data, 20% luck – How to make profitable games in 2019
21mSuperstar Session: Building a Future-proof Ecosystem for Hypercasual
46mCurated Panel: The Keys to Monetisation in 2024
15mThe global launch Of Diggy’s Adventure
42mMobile Disruption
40mPanel: The Rise of Real Attribution in PC & Console Gaming.
36mGames, Players and Lessons Learned
49mData Science in Gaming