A Tale of the $6bn Neglected MENA Gaming Market
summary
Argues that MENA is no longer “emerging” but a fast‑growing, high‑spend market: Tencent forecasts 6.1 billion gaming revenue for 2021, GCC app revenues jump to 3–4.4 billion, mobile growth runs ~25% year‑on‑year. Recommends concrete moves: build a local publisher/dev arm (announces Sense of Games), test Android first, fully localize UI and content (flip layout, remove/offenders), run Arabic UA with end‑to‑end funnels, partner with telcos and influencers. Cites one mobile title with 5 million downloads and $22 million revenue in three months.
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