Ten ways that No More Robots Makes its Games Sell (that You're Probably not Doing)
summary
A PC/console publisher that uses hard numbers and the Steam backend plus Google Analytics to pick projects, prioritizes a single memorable hook over genre noise, and times public reveal roughly 4–8 months before release to maximize algorithm impact. It runs a community beta to drive Steam wishlist spikes, favors staggered launches (PC first) and early access for design-led feedback (Descenders added multiplayer), spends almost no paid ads (occasional Reddit) and treats the weeks after launch as critical for reviews and visibility.
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chapters (11)
- 0:00Start
- 2:03Who is this loud British buffoon
- 2:22What the heck is No More Robots
- 7:19Be realistic
- 9:15Don't announce too early
- 11:46Nail the announcement
- 13:19The community beta
- 14:41Be cheap
- 16:27The stats that matter
- 17:39After the launch
- 19:08Don't panic!!
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