Live Ops in Small Teams
summary
Small Seville studio runs Live Ops on a four‑person team supporting three live products, using soft launch data, three to four core KPIs and iterative design to drive profitability. They schedule one update per month and report ~40% uplift per update on average daily revenue after focusing monetization KPIs. A UX change to fish collection doubles impressions (100% increase), and time‑limited events with exclusive rewards and fresh dynamics lift engagement. Continuous cheap tests and fast fails guide decisions.
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chapters (11)
- 0:00Start
- 2:06Before we begin... 3 Important Rules
- 2:24There is no perfect Liveops process but there is the perfect Liveops process for YOUR TEAM.
- 2:55Every product is completely different... Even in the same genre!
- 3:33To grow you have to TEST and test means to FAIL many times
- 5:16The moment of the worldwide launch... It's time to start working
- 7:24Knowing what you need to make the product profitable!
- 7:51The next step is... Design an updates plan to improve the product.
- 11:26Focus Monetization KPIs
- 15:13When we don't have any more good design ideas... Special Events Methodology
- 18:16What are the results of all this?