Licencing & Business Development at Paradox
summary
Paradox explains that licensing is a separate team expanding brands like world of darkness, cities skylines, stellaris and europa universalis into board games, TTRPGs, fiction and VR, using partner selection, synced release schedules and standard contracts. Deals are royalties based with a negotiated minimum warranty that must be recouped before royalties flow. Transmedia is enforced as a transmedia shared universe (character deaths and faction control stay consistent) and prototypes speed approvals while responsiveness and brand alignment determine partnership length.
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chapters (16)
- 0:00Intro
- 1:05Welcome
- 1:19Licensing
- 4:49Brands
- 7:59Partners
- 13:31Presentation
- 14:20Q A
- 14:34How should a team start
- 16:46Answering questions
- 17:21Transmedia view of the brand
- 17:59How do we identify the right price
- 19:31Are you interested in multiplayer games
- 20:16Do you need a prototype
- 21:26Marketing new products
- 22:46Over licensing
- 23:58Can you expand on a typical license deal
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