What Do You Do in the Inevitable Decline of Ad Revenue?
summary
Ad revenue spikes during COVID prove temporary but not doomed: rewarded video sometimes reaches $40 eCPM on rewarded video while interstitials still hit about $10, banners often fall. Common mistakes are panicked removal or spamming of placements; successful fixes are A/B tests, frequency caps, player segmentation and personalized placements, using in‑app bidding to raise market yield, and balancing ads with IAPs. Run early market tests — test with ~1,000 users — and treat rewarded multipliers and placement timing as measurable levers.
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chapters (9)
- 0:00Start
- 37:46Non-Intrusive Ad Formats
- 37:56Unintrusive Ads
- 41:03Any Tips for Indies To Achieve Ideal Ad Frequency
- 41:58Player Feedback
- 45:41What Innovations Have You Seen in the Ad Monetization Space from Ad Networks
- 46:21How Do You Think Advertising Is Going To Change and Evolve over the Next 12 Months
- 46:31How Do You Think the Advertising Space Is Going To Evolve
- 48:03Thank You to the Panelists
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