Bold Predictions for H2 2020
summary
Device usage jumps 10–70% in March and weekly game downloads hit 1.2 billion weekly downloads, VR headset availability roughly doubles, and hardcore up 30–40% as many casual players switch to longer-session games. Ad tolerance rises so midcore and hardcore titles start running rewarded ads. About 50 postponed titles and 53 top games in soft launch mean H2 is crowded, CPI falls early then trends up with competition, eCPMs dip during lockdown and rebound as non-gaming buyers return.
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