Superstar Session: A Look into the Impact of COVID-19
summary
Unity's analysis shows specific behavior changes during COVID‑19: overall mobile usage spikes with many one‑game players adding titles, mid/hardcore +35% DAU versus baseline while commuter apps only rise ~4%, ad impressions jump +56% and ad revenue climbs +60%, eCPMs fall but total ad revenue rises, and IAP volume increases while per‑player IAP value drops — regional spikes follow local lockdown timing and the full 19‑takeaway report with extended data is released the next day.
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chapters (10)
- 0:00Start
- 1:25Unity
- 2:47How To Read the Charts
- 3:34Takeaways
- 6:40Mobile Ad Revenue
- 10:23China
- 11:08What's Next
- 16:09How Did ecpms and Arpu of Ad Monetization Get Impacted
- 18:472020 Mobile Monetization Report
- 19:18Demand Focus Report
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