How Company-wide Creativity Made us a Success
summary
Kwalee rebuilds product process so everyone pitches weekly through Creative Wednesdays, yielding over 200 pitches in year one and turning the best into prototypes in 3–5 day prototypes and full launches within about a month. Teams of around ten shipped hits like Tens and Jetpack Jump, accruing 100 million downloads worldwide. Analytics drive greenlights, profit sharing returned over $1M to staff, and many failed experiments teach rapid iteration and clearer accessibility requirements.
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