Concept to Execution Delivering a Product
summary
Practical checklist for getting ideas to market: write a creative brief live in kickoff to lock scope; turn long gatherings into 30-minute meetings to force decisions; run a regular backlog/standup (15 min daily or weekly status) to assign and follow up. Use quick visuals (PowerPoint flows, rough mockups) instead of perfect prototypes, document logistics (vendors, lists, dates), and surface risks early — e.g., a claimed eight‑week community platform timeline balloons unless structure and dependencies are detailed.
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chapters (8)
- 0:00Introduction
- 2:18Struggles
- 4:09Idea and Vision
- 5:17Creative Brief
- 13:20Ask Questions
- 15:27Organizational Structure
- 21:35Dealing with Unrealistic Expectations
- 25:28Outro
