Hypercasual Ideation - How #1 Hit Games Are Born
summary
CrazyLabs’ internal checklist: scan social platforms for repeating videos, confirm trend offline, isolate the pure fun moment, make a mock-up and a pitch that proves the mechanic within one to two weeks and aim to launch within four weeks (under two months ideally). Ads must hit the three-second rule to stop scrolling; examples: tie-dye became a hit (tie-dye title passed 100M downloads) and DIY makeup revived by swapping to fruit-face-mask ads. CrazyHubs runs three-month bootcamps to turn trend ideas into multiple playable prototypes.
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