Best Practices in User Acquisition & Retention
summary
Panel claims that playables double or triple IPMs and on average deliver 20% lower CPA versus video; advertisers prove this across Unity and some networks, though Facebook often lags. UAC performance rises for some apps so teams shift budgets dynamically between Facebook, Google and Unity and treat UA as an investment, using fast break-even to recycle UA spend 10–15x per month per the hyper‑casual velocity logic. Retention wins come from product fixes and short re‑engage blasts — re-engage within two weeks of churn.
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chapters (8)
- 0:00Start
- 0:17The Best Practices in User Acquisition and Retention
- 22:38What Does the Relationship between Finance and Ua Need To Look like
- 36:17Retention
- 36:30What Does an Engaged Player Look like
- 41:59What Are some Growth Hacks To Avoid
- 44:14Specific Targeting for Hyper Casual Ua Campaigns
- 47:34What Do I Need To Do To Get the Most out of My Ua Slash Retention Efforts
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