Choosing the Best Ad Format for Your Game
summary
Panelists argue that rewarded video and playables outperform banners and text ads for mid‑core and idle games, with playables especially effective for hyper‑casual but playable ads take 4–6 weeks or require vendors; video is cheaper and faster to iterate and teams ship four aspect variants (landscape, vertical, story, etc.) into automated placements. One game reports a theoretical cap of 16 ads per day, realistic ~9, offer walls surface as high‑eCPM channels and can offer walls can drive 10–20% revenue when targeted to non‑spenders, and experimentation with AI‑generated creatives and contextual targeting is underway.
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chapters (9)
- 0:00Start
- 2:46Choosing the Best Ad Format
- 19:46Find the Right Local Partner
- 30:20User Segmentation
- 33:29Frequency Capping
- 36:49Diversity of Demand
- 37:41Is It Advisable To Have Offer Walls for Multiple Networks
- 40:39How To Optimize Your Videos to Placements
- 45:28Influencer Ads
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