How the Industry is Preparing for Post-IDFA
summary
Panelists describe concrete moves: teams are buying massive LAT traffic to benchmark post‑IDFA performance, updating SDKs and Info.plists urgently, and A/B testing consent flows and creative to lift opt‑ins. SKAdNetwork is the primary measurement path; InMobi reports SKAdNetwork coverage ~49% of apps and ~66% of supply volume already. Reported opt‑in rates reach 30–40% for some titles. Fingerprinting is off the table; focus shifts to contextual targeting, rewarded formats, and iterative engineering to rebuild attribution and optimization.
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chapters (10)
- 0:00Introduction to post-IDFA
- 3:41Meet the panel
- 6:28Initial reactions to change
- 12:08Adapting strategies
- 16:00SKAdNetwork overview
- 21:24Evaluating performance
- 26:50Publisher adoption trends
- 31:19Consent and user trust
- 35:39Strategies for the future
- 40:56Conclusion and predictions
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