Targeted Approaches to the Casual Game Market in China
summary
Ohayoo presents concrete China numbers and tactics: casual games hit ~400M MAU and ~200M daily users in 2020, generating ~$5B (projected $7B), downloads rose 360M→530M (46%), and Ohayoo publishes 150+ titles with 35 earning >$1M and 20 reaching top‑10 (six in the top 10 at once); pipeline uses CPR test and a gameplay pool, pairs games with IP (Mr Bone) and Douyin creators, leverages short-form video (1.5B MAU, 600M DAU) to drive organic lifts (Jade Master: ~7M downloads, 60k videos), and runs optimizations that boost retention/ARPU by >50%.
AI-written summary · about
chapters (14)
- 0:00Start
- 1:38Casual Games Enjoy Massive Market Opportunities
- 3:49Market Preference in China is Turning toward Casual Gan
- 4:10Ohayoo: A Reliable Publishing Partner for You
- 5:54Ohayoo: Leading Casual Game Publisher in China
- 8:34Ohayoo Supports All Key Stages of Publishing
- 9:19CTR Test Gives the Direction to the Project
- 10:16Agent Bone: IP Resources Support Project Initiation
- 11:59Data-driven Optimization Improve Game Value
- 12:30Wobble Man: Specific Optimization on Android OS
- 15:04Short-form Video is a Good Fit for Casual Game Distribut
- 16:43Combat of Hero: Integrated Marketing Secures a Global Su
- 18:04Jade Master: Short-form Videos Suit Content-driven Games
- 24:56Ohayoo Welcomes Developers of All Sizes
related talks
17mThe future of gaming and global trends
51mWhat’s next for gaming? Trends to expect in 2022
19mSuperstar Session:Hitting Big Numbers:What Numbers Can & Cannot Tell You About Your Hypercasual Hits
16mGame On or Game Over: Level Up Your Gaming Strategy
16mGameplay Comes First – The New Era For Global Mobile Gaming
22mState Of Gaming
28mSuperstar Session: Uncover Opportunities & Expand Your Portfolio by Understanding Gamer Preferences
29mSuperstar Session: Hypercasual Games Under the Microscope: What Happened in 2020?