Why Developers Fail on Alternative App Stores & How to Succeed
summary
Argues that alternative stores deliver real users and revenue if treated as a channel: expect about 5–25% incremental revenue within 24 months, examples include two Supercell titles hitting 100M+ downloads on Aptoide, a title gaining 250% more downloads after coordinated store promotion, Mobile Legends reaching ~250k DAU in month one, Clash of Kings up ~10% revenue in eight months, Legacy of Discord +15% in a year. Recommends automation (Catappult syncs Play APKs across stores), publishers like Flexion, attribution via AppsFlyer/Adjust, same package name, and long‑term relationship building with stores.
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chapters (10)
- 0:00Intro
- 1:13Why work with alternative stores
- 5:08Challenges for developers
- 6:49How to become successful
- 14:46Case Studies
- 17:55The Future
- 18:49How to get attribution
- 23:12App store restrictions
- 25:06App stores in China
- 27:10App store incentives
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